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The Proxy Business Is Booming Because AI Has to Reach the Open Web

Jitendra Vaswani

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Jitendra Vaswani

Last Modified

June 22, 2026
5 min read
Fact Checked

The quick version:

The Proxy Business Is Booming Because AI Has to Reach the Open Web

The numbers tell the story

The volume of automated traffic on the web has gone vertical. Cloudflare reports blocking 416 billion AI bot requests since last July, and Google is crawling roughly 3.2 times more pages than OpenAI. Whatever you think of bots, that is the new baseline, and it is only climbing.

https://www.youtube.com/watch?v=UXJd7mlUPTg

What it means for proxies

Every AI system that answers questions about the live web needs to reach that web, and increasingly without getting blocked.

That is pushing demand toward residential and mobile IPs that look like real users, because datacenter ranges get filtered fast. The customer for proxy infrastructure is shifting from the old scraper to AI systems acting in real time.

My read

This is the most interesting moment I have seen in the data space. The work is moving from “grab a page” to “reliably access the web at machine scale, responsibly.”

I keep telling people on Reddit who ask about getting into this field that the future is not cheap bulk traffic, it is trusted, reliable access, and that is where the value is heading.

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Jitendra Vaswani

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Jitendra Vaswani

Jitendra Vaswani is a well-known figure in the SEO and affiliate marketing communities. He is regarded as a legitimate authority due to his deep knowledge and game-changing contributions to the field. He is the founder of Digiexe.com, a digital marketing agency, and VenueLabs.com, a full-service PR marketing agency. His strategic acquisition of AffiliateBooster.com has further solidified his status as a leader, bringing forth groundbreaking solutions that are revolutionizing affiliate marketing. Follow Jitendra on Instagram, Facebook, and LinkedIn
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