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Disney, NYT & Adobe Join Forces in New AI Content Coalition

Jitendra Vaswani

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Jitendra Vaswani

Last Modified

June 22, 2026
5 min read
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Disney, The New York Times, and Adobe have joined a powerful new group to shape the future of AI in creative industries.

Disney, NYT & Adobe Join Forces in New AI Content Coalition

The Alliance for Responsible Innovation in the Arts & Media (ARIAM) was launched to protect creators, respect copyright, and ensure AI is used responsibly.

This coalition brings together big names from entertainment, news, publishing, and tech to set better rules for artificial intelligence.

Why ARIAM Was Created

The group wants to solve growing problems caused by fast AI development.

Former Netflix and Warner Bros. executive Victoria Furniss leads the coalition. She previously worked on similar efforts to fight piracy and now focuses on AI challenges.

https://www.youtube.com/watch?v=Ia13NeSNcfA

Key Members and Goals

ARIAM brings together leaders from different industries to work together.

This new coalition shows how major companies are taking AI seriously. They want to protect creativity while still using new technology. ARIAM could play an important role in how AI develops in the coming years.

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Jitendra Vaswani

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Jitendra Vaswani

Jitendra Vaswani is a well-known figure in the SEO and affiliate marketing communities. He is regarded as a legitimate authority due to his deep knowledge and game-changing contributions to the field. He is the founder of Digiexe.com, a digital marketing agency, and VenueLabs.com, a full-service PR marketing agency. His strategic acquisition of AffiliateBooster.com has further solidified his status as a leader, bringing forth groundbreaking solutions that are revolutionizing affiliate marketing. Follow Jitendra on Instagram, Facebook, and LinkedIn
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